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The only way to make a millionaire want this is if it is absolutely exclusive. No one can know the contents except the person who buys it, and the people they share it with (if they are so inclined).
In fact, now that you've told us the contents... you need different contents. And don't tell anyone this time!
If a m/b/trillionaire likes exclusive things, they will pony up for it without a second thought.
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