I'm counting on the fact the e-readers are becoming more mainstream. Non techy users will have more problem with DRM than the people who know how to get rid of these. And will complain, unlike the tech-savvy people how just get rid of drm and shut-up.
I think what is more likely is that it will give Amazon a HUGE advantage over the competition. Ironically what the publishing industry are doing is making Amazon far more powerful than they already are, which is going to cause them huge problems in the future.
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