Quote:
Originally Posted by fjtorres
True.
But companies need to respond to the evolving marketplace.
Unlike Borders, who practically ignored the threat of online sales, Wal-Mart for one, have publicly sworn they intend to become the number one online retailer and outsell Amazon. Their position is that if their B&M sales are going to be cannibalized *they* will do the cannibalization, not somebody else.
That is where B&N differs from Borders. They understand that the people who want to buy ebooks are going to buy ebooks whether *they* offer them or not. The only question is *who* is going to sell them the reader and the books.
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True enough about e-books. But what are they going to do about their B&M stores. E-books aren't killing Borders and causing B&N to suffer year after year of losses - it's competition in the paper book business - from Amazon, but also from Target and Wal-Mart and Kroger and Albertson. If B&N doesn't figure out how to become successful in this space, their 20% of the 9% US e-book market won't amount to very much.