Quote:
Originally Posted by Fbone
Also, retailer's online sales directly compete with their B&M stores. I'm sure your local Border's would rather you come in to make your purchases than shop at their company's website.
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True.
But companies need to respond to the evolving marketplace.
Unlike Borders, who practically ignored the threat of online sales, Wal-Mart for one, have publicly sworn they intend to become the number one online retailer and outsell Amazon. Their position is that if their B&M sales are going to be cannibalized *they* will do the cannibalization, not somebody else.
That is where B&N differs from Borders. They understand that the people who want to buy ebooks are going to buy ebooks whether *they* offer them or not. The only question is *who* is going to sell them the reader and the books.