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Originally Posted by Alan
But when it comes to music the situation is different. In the U.S. iPod and iTunes have gigantic market shares. People are actually buying stuff from iTunes, millions of people.
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But only a small percentage of the music they actually listen to. Back in February,
Steve Jobs wrote:
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Through the end of 2006, customers purchased a total of 90 million iPods and 2 billion songs from the iTunes store. On average, that’s 22 songs purchased from the iTunes store for each iPod ever sold.... Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats.
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The iTMS may make DRM largely transparent, but it still isn't replacing other music-acquisition avenues even for iPod owners.