To be honest I always like going for simple options so I always use the word processor that comes with Open Office (you can also use Word) and with this I can design pretty neat documents using images, links and a TOC with links fairly easily and without having to know any HTML at all.
I then save as a HTML file (you can then email to your Kindle, do zip it all up if you have images) or I add it all into Calibre, convert to mobi and then email to my Kindle.
I made a very extensive document about our cruise this way showing all the levels of the ship with maps and tons of other info. It came out perfectly on the Kindle.
So for someone who doesn't want to get too technical, or install programs you've never used, I think it's the perfect option.
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