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Certainly not in the three year timeframe. Consider the music pathway to this point.
1. Blissfully unaware. (physical sales increasing)
2. Ignore as a small-scale temporary fad. (Physical sales still increasing)
3. Panic. (Physical sales start decreasing)
4. Try to stuff the Genie back into the bottle by sueing every illegal distributor in sight. (Physical sale decreasing rate accelerates)
5. Double panic. Shift to sueing <everybody> in sight, even people so poor that they would never get their legal costs back. (Physical sales still decrease.)
6. Try to salvage business by offering what the public wants, but on <their> terms. (No luck, sales still decreasing.)
7. Final desperation ploy, hire technological marketing company (Apple) to get public to buy their product. Cede whatever the company asks. (Last gasp desperation. Wonders of wonders, it <works>.)
8. Realize hired company now owns them (effectively), not the other way around. (Fear and loathing. Desperately looking for a way to power back.)
9. Do what the public wanted (maybe) back at 1. (Here we are...)
This took 12-15 years to occur. The book publishing business is currently between 1. and 2. I'm ignore successful genre e-book publishers. Indie labels weren't into heavy DRM (mostly) either.
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