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I NEED a Sony app for the iPad so I can move those several unread books I bought over to my main reading device, apart from the codices stacked on a table. At this point I'm reading them up as fast as I can so I can consolidate to one device (I have three: iPad, Kindle, and the first Sony that came out, the 500) because it's all too complicated. The old Sony has a bad book acquisition process --- it's really unusable, crashes, things vanish regularly, "updates" trash all the books, etc. So I need to put everything on one dependable device and that seems to be the iPad, especially since I can follow book locales on iPad maps --- did you know there really actually IS a Monte Cristo island? Who knew?
So there is no Sony-iPad app out yet. I keep checking. Why should there EVER be one? Amazon wants to sell books and would give the Kindle away free if it had to --- but Sony mainly wants to sell the device, right? So an app for iPad would ruin that strategy.
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