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Here we have the recently released Tom Clancy book. I preordered this book (last time I'll do that for an ebook) at $14.99 I don't normally pay that much but I REALLY like Tom Clancy books and it's been 10 years since his latest.
Right now, the ebook is only $12.99 so the ebook must not have been as popular as popular as the publisher had hoped
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I doubt it.
Part of the Agency pricing move was Apple wanting a discount for bestselling books and many of the Agency priced HC release (eBook) format will start at $14.99. After it hits the NYT Bestseller list, they drop it to $12.99. Tom Clancy's book has sold extremely well in both Hardcover and eBook.
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Apple inserted provisions requiring publishers to discount e-book prices on best sellers – so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon’s $9.99. For example, a book that started at $14.99 would drop to $12.99 or less once it hit the best-seller lists.
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Which again brings to light my point that yo can reiterate Supply/Demand Economics at us all you want but that is simply nothing more than College Freshman Economics. Real life marketplace and business decisions are built upon those ideas, but go much deeper and have many more variables than the two lines on those graph points.