Quote:
Originally Posted by leebase
Setting a price and SELLING at that price are two different things. No one need fear that "Agency Pricing" will allow the publishers to set the price of books higher than the market will bear.
The prices are set. The publishers now control the pricing. But the publishers have no control over whether people will PAY the price they have set.
And thus, if there really is NO market for ebooks at that price, then the publishers will -- in their own self interest -- reduce the prices of the books. There simply is too much competition for people's money for a product that no one HAS to have.
Lee
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Pricing is not selling. To pull the wiki definition: "Pricing is the process of determining what a company will receive in exchange for its products." A company could be very stupid and price something so high it will not sell. Given that the purpose of pricing is to sell products, success would be measured by the amount of money made. Making $0 would mean that the pricing is in fact "too high" even with a lax definition of the term. That's why you have to keep adding qualifiers to make your original statement work because on its own it does not.