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Old 01-21-2011, 12:51 PM   #57
leebase
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Here we have the recently released Tom Clancy book. I preordered this book (last time I'll do that for an ebook) at $14.99 I don't normally pay that much but I REALLY like Tom Clancy books and it's been 10 years since his latest.

Right now, the ebook is only $12.99 so the ebook must not have been as popular as popular as the publisher had hoped. But the ebook is in competition with the hard back book -- AND already is in competition from used copies of the hard back book. The very same book. Someone can get their Tom Clancy fix completely without having to buy the ebook at all....let alone go read another book entirely (as I choose to do rather than pay $14.99 for the latest in the Jason Bourne series).



Here is the Penguin Classic ebook and look at it's price.

It's in competition from Penguin's own paper back version that is cheaper.



Not to mention that the book is in the public domain so it's in competition with other ebook versions and paper books.



Even just considering the competition from the SAME book by the SAME publisher, ebook prices cannot be set too high. If it's "too high" someone can just buy the competition instead -- the paper version of the SAME book. And USED versions of the same book. Not to mention going to the library to get the book.

But if you want to read the E-BOOK, and you want to read it RIGHT NOW -- then you are describing "demand pricing". The ability of the publisher to set a higher price due to demand. No demand, no ability to SELL at a high price. If there is demand at that price level, then the publisher has not set the price "too high".

Lee
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