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Another point I forgot to mention is the difference between recreational reading over mandatory reading.
Right now e-readers are mostly marketed as an optional piece of hardware for people that read for recreation. When schools start making textbooks e-reader exclusive we will eventually have generations that have gotten most if not all of their reading done via some sort of electronic screen (monitor or smart phone for their social life and an e-reader for their studies). At that point e-reading will be the norm and paperbacks will seem like a novelty item.
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