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I now have my kindle in a case, but I had it nude for the first 3 months I owned it no problem. And carried it in the back pocket of my work trousers where it fitted just right.
Although it's sensible to protect the device, there's 2 reasons amazon will always show it nude in ads.
1) They wouldn't want to promote a specific cover, especially as their own cover causes crashes...
2) The device nude looks really small and nice, which is a major selling point. If it's in a cover it doesn't become massive, but it's definitely bigger and doesn't give the same asthetic look.
Same reason mobile phone ads will always show a picture of someone with very large hands holding the phone without a cover.
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