heh
I was thinking why this struck such a chord with me and finally remembered that during my ereader research last year the ones I was most interested in were the
"stretchable" Readius
http://www.engadget.com/2007/02/19/p...ets-face-time/
and the bendable skiff
http://hubbaloo.wordpress.com/2010/0...dable-ereader/
and the ones in the video reminded me of those..