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Originally Posted by Catlady
But then just why are ANY of these surveys done?
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1) Companies are not omniscient.
2) There is a limited amount of data any single entity can grab. E.g. Amazon won't know what's happening with small indie booksellers; indie booksellers will be in the dark about a lot of things.
3) Smaller companies in particular won't have the funds to run their own market research.
4) In some cases, it's better anyway to get info from a source outside the company.
Quote:
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Originally Posted by Catlady
The publishers and booksellers are attempting to figure out an emerging market they don't have a handle on. All some of us are saying here is that they seem to be asking the wrong questions.
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So what "wrong questions" are being asked here?
They're figuring out that people who buy ebooks still buy paper books. They suggest that an indie bookstore's customers may be willing to provide an email to receive promo info. They point out that people think more about indie bookstores than they actually buy stuff there.
If you were running and indie shop, wouldn't you want to know stuff like this?
And would you really want to focus your limited resources on people who don't want to buy books?