Quote:
Originally Posted by Catlady
Well, then what they should be doing is trying to convert the avid reader into a buyer, and to do that, they need to understand the avid reader. Some will never be converted--they don't have the discretionary income, they don't care about keeping books so they use the library, etc. But others are potential customers. Maybe some will buy at a certain price point. Maybe some will buy in a certain category that's underrepresented. Maybe some have space issues that kept them from buying paper books but they can be enticed to buy e-books.
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I figure businesses are best able to figure out what they "should" do, given that they know their own resources, limitations and priorities. If they can't manage that, the marketplace will take care of them.
I wouldn't look to any business to serve every consumer. If big publishers decide they don't want to sell below a certain price point, that leaves room for smaller businesses. With books, as with many other products, there are substitute goods for those who want to pay less.