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I think it's funny that you mentioned D&D because I was actually quite surprised when I found out that they had jumped on the bandwagon so early. Their game books are something different from reading a novel or even a graphic novel but I think they have been released in ebook format on their website as well. Those provide a more interactive experience and I would assume other companies similar game books would have to play it by ear with their target audience. I think something like that affect gameplay in a way, at least initially since it requires a new (though more convenient) device.
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