When I'm browsing the reviews, and the book only has one or two reviews and they are five stars, I assume that reviewers know the author even if they don't say so.
You have to take the reviews with a grain of salt. The reviewer could be a moron. The dozen reviews could all be one person with a bunch of sockpuppet accounts.
I guess what I'm saying is that if you feel you are giving an impartial review, you're above average, ethically, and you should just go ahead.
Last edited by elizilla; 01-20-2011 at 10:39 AM.
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