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Now the Nook Color is out, we may see a shift in publishing issues as color magazines move into the digital realm.
Magazines represent both impulse buys (per issue) and consistent buys (as subscriptions), often requiring little actual advertising beyond their covers, because consumers either already know what's in them, or find out through cover art, blurbs, and of course word of mouth. It's a very different product from books, and does not need extensive marketing beyond the product itself; it pretty much only needs to be seen.
And as I said, there are plenty of magazines targeted at men (and boys... comics are the first periodical magazines most boys buy). The average bookstore may put a lot of tables out front for women, but there's usually a magazine rack close to the door for the men.
I personally don't think publishing is "alienating" men... they know men are already an established audience through periodicals, so they can afford to spend their advertising efforts elsewhere.
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