Quote:
Originally Posted by Maggie Leung
Because you posted about "avid readers" vs. "avid buyers." Publishers care about buyers, not readers who don't buy or who will buy only at low, low cost. They do such surveys to figure out how trends will affect their bottom lines, not to check whether the public at large is reading.
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A business needs to understand their potential customers. Who they are, what is most important to them, why they did or didn't buy, what they can do to serve them better, if they were satisfied with their purchase and if they'll buy again. I'm sorry but if they don't view avid readers as potential customers and aren't trying to understand them then they are fools and deserve to go out of business.