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Originally Posted by CleverClothe
First, that isn't what the article stated. It asserted that there was roughly the same percentage of avid readers in the ereader group as the whole population.
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Yes. That's exactly what I'm saying, and what the article said.
I.e., in April 2010:
Avid ebook readers = ~25% of all ebook readers (Slide 37 from the 4/10 survey)
Avid readers of ALL types = ~29% (Slide 12 from the 4/10 survey)
Presumably these numbers have narrowed in the December 2010 survey.
What, exactly, are you failing to comprehend about this claim?
Quote:
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Originally Posted by CleverClothe
But the question was about buying ebooks only, not all books. Ebooks being a subset of books, so you can't compare to the whole population.
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What "question" are you talking about?
The survey included topics such as:
• Among people who already own ebook reading devices, how many ebooks do you plan to buy next year? (Slide 37)
• Among people who already own ebook reading devices, how many
paper books do you plan to buy next year? (Slide 38)
Further, they are asserting that, and I'll type it yet again:
• Among people who already own ebook reading devices, about 25% fit into a profile of "avid book buyers" (13+ per year)
• From all people in the survey, about 25% plan to buy 13+ books next year
• The buying habits of people who own ebook readers roughly matches the buying habits of people who don't own ebook readers
• This similarity suggests that ebook readers are no longer just early adopters, they're roughly the same as the general population
For my part I'd want some additional comparisons, namely age, income, ethnicity and gender -- and who knows, perhaps they did slice up that data. Perhaps they're omitting that data for brevity or simplicity. At the absolute worst, they're jumping to conclusions.
But I really do not see anything in all this that suggests that Verso is "lying" (your term) or manipulating the stats.