Are you already on 1/14? If not, I believe the easiest way is to install the latest version of the firmware WillysJeepMan pointed to above instead of using the Pandigital updater. There is a version with market included.
If you are already on 1/14, I believe you can add market with some hacks. But you'll want to verify that over on Slatedroid or with someone more Android savy than me.
Edit: make sure you don't flash any full firmwares if you are already on the official 1/14 without reading up over on slatedroid. You can brick it if you get caught in a loop and reset at the wrong time
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