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My biggest gripe is that being female any advertising directed at me for books assumes that I will be interested in romance novels, self help quack philosophy and cooking! Amazon didn't do this as they would examine my searches and target appropriate material, but unfortunately Amazon doesn't sell EPUB books so they don't get too many of my dollars these days. Australian Borders' site isn't at that level of sophistication so they just lump me in with their concept of an "older female reader".
My husband reads a lot of the novels I get from the library and likes adventure novels, also reads books about interests like astronomy etc.
Book shops are useless as everything is targeted at people who like romance novels, self help quack philosophy and cooking. Perhaps they are female? Who knows!
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