I've documented my problems in
THIS THREAD.
Sony Repair Service felt that it was not covered under warranty and offered to fix it for 90% of the purchase cost. There was a happy ending thanks to a Sony executive that I tracked down and asked for help. I would highly recommend purchasing the Sony extended warranty that cover accidental damage so this won't be an issue. I guess the delicate nature of these displays is not just a Sony problem and an extended warranty is a good idea for any brand.
PCH