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Hold on! My idea of an "avid reader" is someone who reads a lot. Their idea of an "avid reader" is someone who spends a lot.
The report completely ignores free books. I have had my jetBook Lite for a year now, and I have yet to buy an eBook. I've downloaded so many from the MR library, munseys.com and now the Amazon free books.
On the other hand, this past year I joined the Doubleday and Quality Paperback Book Clubs, and I purchased a greater number of books than since I can remember (including many gifts for family).
If they had limited their survey to new fiction, for example, it might have some interest. But as it is, I just don't think that it proves anything.
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