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It's not the books, the e-book readers or the reader's gender, it's just good policy to advertise to women- they have most of the spending power and they make a lot of the shopping decisions. No co-incidence that the ground floor of your average department store is for the ladies, and that those tables at B+N, etc - the ones near the door - favor them. It's just good policy. If there is a gender imbalance it's probably that you see more women holding Kindles and more men holding iPads.
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