Thread: E-reader owners still buying as many print books
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Old 01-19-2011, 06:39 PM   #28
CleverClothe
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Quote:
Originally Posted by The Article
The percentage of e-reader owners who describe themselves as avid readers—intending to buy 13 or more e-books in the next year—is 26.8%, roughly the same as avid readers among all readers, regardless of what form of book they read. This indicates that e-reader owners are no longer mainly early adopters: they now mirror the overall book-buying population.


[B]E-reader owners are buying nearly as many print books as e-books: 25.8% of e-reader owners said that they would buy 13 or more print books within the coming year.
Ah, how to lie with statistics. Unless the article is getting the question wrong, it was only asking about ebooks. You could easily have people who are buying 12 pbooks and 1 ebook, so they would answer "1" to that question. Doesn't mean they are not an avid reader.

Also, there is no telling how much overlap there is between the 26.8% in the first question that was talked about, and the 25.8% in the later question. There could be little to no overlap (people buying 90% ebooks versus 90% pbooks). It would be reasonable to say that ebooks do not seem to penetrate all markets just because a user owns an ereader.
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