They can certainly price it too high for me to buy it, which is all I care about.
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But wait -- there's more. There are OTHER books for sale. Readers have a VAST array of reading choices.
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That I agree with. There are still the same old options; not just for a book, but any given book. I will not choose a title itself based on price. I'll choose the format or seller, but I'm not gonna read a book I'm less interested in because it's cheaper. My brain is not the bargain bin at a flea market, though occasionally it feels like it.