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I'm a hybrid user myself. I have a mac and a home built pc. Apple's machines are considered expensive by some but especially by the do it yourself-ers since we are used to building "Frankenboxes" and reusing parts. It's not a fair comparison of course but there it is. I love that the iMac mini is affordable and would like to have one.
Having said that I hope it doesn't show up in Walmart. That's not being snobbish. There are two Walmarts near my house and I shop there regularly. It's the cheapest place to go to get your essentials. But Apple just can't compete on the cheap. Dell and eMachines would kill them. They are the kings of low cost beige boxes.
But is Apple really trying to compete with them? Apple is still very much into their "Digital Hub" strategy and this machine fits very nicely into that role. I think it's more for the folks that buy an iPod (and there's tons of them) and then think "Hey this is cool...what else does Apple make." Before yesterday they might have suffered a little sticker shock but not now. Heck the eMac was already a good deal at $799 and this is basically a barebones version of that and lots smaller.
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