Quote:
Originally Posted by ApK
Amazon seems to have gone the complete other direction and ended up in the same place. They look restrictive by not openly allowing people to shop at B&N and Kobo on the Kindle, but it turned out a huge number of people have found no compelling reason to ever want to shop at those places over Amazon, and so don't feel at all restricted.
The fact that the three or four other mass-market ebook stores sell eBooks that are compatible with each other has not caused a mass exodus of Amazon customers or huge drop in their market-share.
ApK
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Yup. I think Amazon has done a great job with its marketing and with the use of the various applications. Amazon has made itself available to non-Kindle users.
I am a bit surprised that it has take BN so long to fully jump into this area.
One of the best decisions that Amazon made was to treat the Kindle Device and the Ebooks as two seperate business lines. The reader itself leads many folks to the ebooks but there are plenty of people who are reading the ebooks without owning a Kindle.