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Originally Posted by TadW
I don't know about all this. Is Apple shifting to the value market? Or even more frightening: is it becoming a consumer electronics player?
Value market: In the past, Apple cultivated an elitist Mac attitude and pushed it to new heights. How does a low-cost Mac Mini fit into that? Can we expect to find it soon in a Wal-Mart store? I wonder about the effect this has on all those Mac users who considered themselves "cool" because of their high-end machines.
Consumer electronics: Is it just me or are most of the latest news and rumors around Apple based on consumer electronics? iPod, iPod Mini, iPod Flash - now the iPod Shuffle, iPod Phone (?) - what about some new breathtaking developments in the computer sector, Steve?
We'll see what happens. Let's hope Apple is not making a huge strategic mistake here!
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Hey,
Apple has been decreasing the prices on computers for awhile. They started this with the original imac. When the imac dv and slot loading imacs came out in 2000 I bought one because for me it was cheap compared to the other macs that were out. Then the emacs came out which were a great success. I think that the move into the imac mini is a good one. If you go to the apple site and look at the specs, Steve didn't skimp on anything. He made it affortable by not including a mouse, keyboard or monitor with the computer. If I didn't have two computers already I would buy an imac mini in a flash. I have access to usb keyboards and mice at my job which I can pick up for free. The imac mini also works with any monitor from old crt to new lcd and you can get a cheap monitor for like $99 and an lcd for like $200. We may just see an imac mini being sold in walmart or kmart but that would be too funny. I think steve is making a good move. He has been right so far (in my opinion).
Apple is trying to broaden their market share in different fields. They're working with sony to integrate the new sony hd cameras with apple movie editing products. They're competing with microsoft with their new iwork application set. And most importantly going after the rest of the mp3 market with a flash based ipod that has more memory and is cheaper then alot of flash based mp3 players. Okay I'm rambling just my opinion here.