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I do not want color ebook reader for myself. I just do not need one, because I mostly read books with no art.
I still see one very big market niche for those, textbooks in schools. I think textbooks need color and if there was cheap enough color e-ink technology, then at least some countries would invest and buy e-textbooks for every schoolchild. In long run it is first cheaper and second it is easier for children's backs. (Yes, here they have to carry their textbooks to school every day).
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