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I thought I'd tell y'all my opinion since I am a Kindle owner and I exclusively buy books from Amazon - save for one download from Gutenburg, which I might continue to do. But that's not BUYING.
The reason why I don't care that I'm locked into the Kindle store when it comes to BUYING books is because I like what the Amazon store has to offer, and the prices that it offers at. Before I got a Kindle, I was already an Amazon customer for everything from books to tea to purses. When I was looking to get an eReader, I already had Amazon on my mind since I already bought almost all of my books from them. I don't know if you've noticed, but when it comes to paperback, you can't beat Amazon in the US. Unless you can find the book used, of course.
I also, though, did a lot of comparing. I made a list in Excel of all the books I was currently thinking of buying at some point in the future. I put the eBook price for every book for three different stores, and Amazon won. For the books I wanted, they had the most of them in eformat and at the lowest price. So... I don't need another store. That's why I don't want one, and that's why it doesn't matter to me. I'm sure there are a lot of other customers who think the same way I do, and that's probably why Amazon is selling ebooks and Kindles so well.
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