The Kindle 3 and Sony 350 have the same screen.
This is not the first time I have heard people say that they prefer the older screen to the Pearl Screen. Several Nook owners have said that they prefer the whiter background on the Nook to the grey background on the Kindle.
I don't know if the shading on the screens is something controlled by the specific companies or if it is simply the shade available for the type of screen.
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