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Unless I'm missing something gigantic e-reading devices are basically like video game systems (ignoring the current Microsoft/Sony/Nintendo generation, that is!). Constant improvements in hardware and software will necessitate elevated prices while a premium will almost always be expected for the device even though overall price trends may seem to dip or at least remain stable.
You paid 200 dollars for a Sega Genesis and SNES when they came out and you still pay in that range (including adjustments for inflation things aren't so bad really and the trend has been slightly lower) these days for the new stuff in spite of everything.
Things do come down (look at computers, right?) but there are such things as stability points and it can be remarkably hard to know when we have hit one and when we are still in search of one.
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