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Looking at it from the magazine's side, it's usually not even possible to convert a subscription. Most magazine distribution and subscription functions, including customer service, is handled by distributors. It doesn't matter what the publishers want to do if the distributors aren't set up for it. At Poets & Writers Magazine, we had to get our print distributor to coordinate with Texterity to handle combined print/digital subscriptions.
Adding device-based subscriptions into the mix now, it gets even more complicated. Amazon handles Kindle Periodical subscriptions as a distributor/retailer combination and doesn't seem inclined to cooperate with anyone, often including the publisher.
Barnes & Noble makes nookMagazine publishing at least as opaque as Amazon does. We still haven't managed to get on there, even though we've been trying for a long time, but I don't see anything on the nookMagazine pages that leads me to believe it will work any differently.
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