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If B&N has exclusivity to an ebook title that I wanted to read, I would go without, or just wait a few years until it is available in a format I use. I am not so impatient that I have to have the latest and greatest and everything right now.
That is part of the problem this technophilia, too many people want everything now, everything in the format they want, and they want any company they use to have it in the format they want. If they don't get it then they throw a fit like a 3 year old, such as the case "wahhh Amazon needs to sell ePub". They use every excuse and opinionated motivation to try to sway people to their cause.
In reality, Amazon is a private business, they have every right to sell/not sell whatever they want. There is no social or legal stance that says Amazon is required nor should they HAVE TO sell something just because some of you think they should.
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