Quote:
Originally Posted by screwballl
There is always an exception to the rule, but that still tends to be a small portion of the "reading retirees". Yes the number is growing but it will not keep up with the current generation that is embracing and using technology at a much faster rate.
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I'm not sure of that, either. Kindle owners already skew older, with half being over 40. That's the demographic in which you find the most people reading...and that's also the demographic most likely to benefit from the ability to increase font size.
Anecdotally, of the three people in my family who received Kindles for Xmas, two were in their late 40s, and one in her early 60's. No one younger than 45 wanted or received a Kindle or other e-book reader.