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As others have said, editing and proofing come at the top of the list. Both are absolutely vital.
While it's certainly possible to edit one's own work, it's much harder than editing someone else's and not all writers have the necessary skills. In many cases it would be better for an indie author to find a peer and exchange edits on each other's work just to get that all-important set of fresh eyes, rather than do it all themselves.
It's also important, at least in my eyes, to understand what an editor does. Editors don't simply go in and make changes willy-nilly. A good editor reads the novel, asks questions and makes suggestions. They're a sounding board who can let the author know if the message a passage gives the reader is the one the author intended. They can let the author know which sections are pulling their weight and which aren't.
It's not simply making changes.
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