Quote:
Originally Posted by pl001
I wouldn't call it a big gamble. It's more like their only choice. They can't realisitically expect to compete with the likes of Samsung, Dell, HP, etc, etc on a long term basis. Or even through the end of this year. Their only chance is to is to offer a different experience than the major manufacturers and capitalize on that.
Even then, their future is questionable. They are going to have to rely on their bookstore and good reading applications to survive. In my opinion anyway.
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BN certainly compete with others if they want - they have excellent marketing, a great in-store experience that's totally differentiated when compared to Apple and their in-store people are generally of a higher caliber than the Best Buy drones. They also have a fantastic device at a great price point (in fact I think that they left money on the table when setting the price - it could have been $269 or $279).
If they could tighten up their customer service a bit, and work with the people who are expanding the breadth of the Color Nook, they could have a killer product.
Unfortunately, their senior management is probably focused on remaining solvent - too bad since if they miss this potential opportunity to have one of the best tablets around, they'll probably sell themselves to another Company - in fact, their Board of Directors is exploring this avenue now.
Anyway, just my $0.02 worth