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If you want low cost e-readers the alertek libre is cost effective, I would prob get your friend to go with an e-reader with an existing content distributrion system, so hes not having to find and download books and use adobe digital editions and other software.
I would say Kobo wireless has the most bang for your buck for the low end e-readers, kindle 3 WIFI and Nook WI FI is solid investments as well. If he wants to spend less then 100 you can get the mighty jetbook mini! Just pack your own batteries.
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