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Why is it, then, that pretty much every professional writer out there is incompetent? Why do these incompetents not only thank but praise their editors? Why aren't the books by the self-edited, seeing as they're so good, prominent on the bestseller lists and eagerly sought after by both the public and the publishers?
Professional editing won't turn a pile of crap into a good story. But neither will doing it yourself. Having it reviewed by someone who knows the genre, knows the market, and has isn't so close to the story, can make a good story better. That's why the pros do it that way. They seem to think they know what they're doing, and judging by their sales numbers (and income levels) they're probably right.
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