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If you're looking for a brick & mortar answer... Barnes & Noble seems to always beat out Borders, and Books-a-Million can't really put up a good fight. Although, Borders does also own Waldenbooks. The pair together might be catching up to B&N?
I live in the sticks and there's a Waldenbooks 20 minutes from me, that I hate. I do all of my book shopping on Amazon. :P Even before Kindle.
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