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One thing about proofreading that I can never stress enough: have your book proofed by someone who has never read it before. If they've read it before, they'll see what they thought they saw the last time. If they're you, you'll see what you thought you wrote, not what you really wrote (as some of my forum posts have demonstrated to my chagrin).
Editing is a whole different thing. That, your friend or your spouse or your buddy at work can't do. You need a pro for that one, and the use of said pro is the difference between a book that has a real chance and a book that looks like 99% of the vanity press dreck out there.
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