I don't really care one way or another. Even if Amazon stopped using the mobi format tomorrow, I'd need to become a vampire (now there's a thought!!!) before I could hope to run out of reading material on my Kindle.
Besides, one of the things I like so much about Amazon is their fantastic customer service. Google or whoever would have to go a long way to even match it. Loyalty works both ways for me and I'm kind of old fashioned about who I give my custom to.
Last, but not least...with the wonderful Calibre, it's a moot point as to which format books are in.
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