Good point, Elfwreck. No offense to Steve Jordan or any other indie author, but let's say one of their books was in a torrent with JK Rowling, Stephen King, Dan Brown and Nora Roberts. Do you REALLY think that people were seeking out and downloading the torrent just for that book?
I forget who it was, but there was a commenter on Teleread who had what I think is the best, truest comment on DRM and piracy that I have read. He said that the problem is, piracy is an issue which concerns publishers and not an issue that concerns readers. If you want to sell to these readers, you need to know what they ARE concerned about, and address those concerns.
My own bottom line is this: there will ALWAYS, in any business, be 'pirates' or whatever that industry calls them. You will not sell to those people because they weren't going to buy it anyway. They are part of the cost of doing business. What you CAN do is address the people who might have bought it in another circumstance and did not---if you find out why they did not, and address that, you can convert that to a sale next time. THAT is how you win this one
