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On an aside note apart from feeling like a book, which is really not the value here. There was a study a year or so ago that concluded the ideal eReader, for students, educators, and business men, should have two screens.
The reason is was that a split screen would be optimal for multitasking. As in having multiple books open for quick references or a book plus a word processing app for doing research.
Most current eReaders with only one screen do multitasking poorly. It's a pain to have to switch between books and even worse if you have to switch between books and apps.
I think most of us here in MR are leisure readers so the need to multitask is not great. But this product fills a huge gap where mobility, ebooks and actual work can become feasible.
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