Quote:
Originally Posted by Steven Lyle Jordan
That's the only way to bring losses under control and keep it under control (not stop it, but manage it).
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I do think the losses are exaggerated. Losses are certainly there, but just like the movie and music industry, people download music or movies they would never, ever buy. There never was a sale lost in the first place.
However, figures oft quoted by the special interest agencies that spruik for the entertainment and music industry will always include those figures as lost sales as it inflates the whole and makes their figures look far better than they actually are. The publishing industry no doubt are doing the same thing.
Management is the best thing certainly, however the publishing industry must move towards the customer in terms of price, relaxing of geo restrictions and DRM. Currently that is moving at glacial pace.