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Old 01-14-2011, 08:32 AM   #74
Steven Lyle Jordan
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Quote:
Originally Posted by NVash View Post
I think were beyond data and beyond discussion. Weve been discussing this forever. The publishers know what people want, they just dont want to give it.

Im wondering though, whos discussing what? People discussing things with the publisher? That wont go well at all, theyre stuck in their ways. They seem to be doing a combination of encouraging piracy and discouraging ebooks and dont care at all. I dont even know what there is to discuss anymore.
Okay, let's think about that. Seriously, a publisher is in business to make money, and the happier their customers are, the more they buy, and the more money they'll make. Of course they care about that... it's how they make money.

I think publishers want to give customers what they want--if they can, and I think most of us agree the problems aren't insurmountable--yet customer behavior (ie pirating) makes them fearful of losing their shirts. And since ebooks in general haven't reached profitable numbers yet, as print books decline in popularity, that's a legitimate concern.

And as I've illustrated, simply giving customers good quality product, low prices, multiple formats, no restrictions and no DRM is no guarantee they won't be pirated.

Beyond guesstimation numbers, what publishers need is an assurance that they can sell a product that will make them a profit, and not cost them too much in loss. If the steps I outlined in the paragraph above aren't working to deter piracy, what will? What will make consumers, who know they can pretty much pirate with impunity (and therefore they do), willingly stop pirating it?
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