Quote:
Originally Posted by Elfwreck
MMPBs have often been the same price across several publishers. I think that's less likely collusion (or less likely to stand up in court as collusion) and more likely to be considered "finding a marketing point that works."
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But Elfwreck, they haven't been looking for the marketing point. They all decided that from the first day of agency pricing, their books would be $12.
It seems to me that if there were no collusion and they were interested in finding that marketing point, some books would be priced at $11, some $12 and some $13. Then they could study sales reports and make adjustments.